In a world where digital transformation is redefining industries at high speed, smart maintenance is consolidating as an essential pillar to ensure the efficiency, sustainability and competitiveness of companies.
The integration of newer technologies such as data analytics, artificial intelligence and the internet of things allows companies around the world to move from traditional reactive maintenance methods to preventive and proactive systems capable of significantly reducing the risks of equipment breakdowns, optimizing asset performance and even extending their useful life.
In 2024, the global smart maintenance market was valued at USD $12.3 billion, and is forecast to grow to USD $68.8 billion by 2033 as more organizations bet on modern systems that enable them to avoid unexpected failures and productivity losses.
Although these types of developments have for years been within the reach of large companies, the adoption of these technologies continues to face cultural, technological and budgetary barriers that prevent many more companies from implementing more sophisticated maintenance systems.
One of the companies that is supporting the transition to smart maintenance in Latin American is Fracttal, founded in 2014 by Christian Struve and Alejandro Perez, with the goal of unlocking access to cutting-edge maintenance intelligence to companies of any size and productive sector, no matter how large or small.
Smart management driven by technology
In an interview with Contxto, Fracttal CEO Christian Struve analyzed the current state of this sector and commented that “the smart maintenance industry is in full transformation, driven by technologies such as AI, IoT and predictive analytics, which are revolutionizing the way companies manage their assets.” Beyond being a solution that adapts to the digital age, “these tools allow companies to anticipate failures, optimize resources and minimize downtime, facilitating the shift to a more predictive and efficient approach,” Struve remarked.
However, this shift is not without its challenges. Several challenges still hinder the mass adoption of these technologies, and this is the challenging scenario for companies that Fracttal has been addressing since its inception.
The company has developed cloud-based solutions that integrate large volumes of data in real time, offering an intuitive and accessible platform that responds to market needs. In addition, sustainability has become a key focus for the industry, with a focus on maximizing the useful life of assets and reducing environmental impact.
Innovation and sustainability as drivers of growth
2024 closed with outstanding results for Fracttal, according to the company. Some 60% year-on-year growth, more than 1,800 active companies in 55 countries and more than 35,000 monthly active users. These achievements reflect the tangible impact of its solutions on the optimization of maintenance processes globally.
In addition, the company introduced significant technological advances, such as enhanced AI capabilities for predictive maintenance and an optimized user experience.
“This performance was mainly driven by the increase in average ticket and expansion in strategic sectors such as manufacturing and facilities management, key pillars of our market strategy,” Struve explained.
Strategic expansion in 2025
Looking ahead, Fracttal is planning a possible financing round during that year to accelerate its growth. If completed, the funds will be earmarked for geographic expansion, technological innovation and strengthening its offering for mid- and large-scale companies. “We want to ensure that our platform is scalable and customizable, while maintaining an intuitive user experience that facilitates adoption in any organization,” Struve explained.
The company has identified 2025 as a crucial year for its growth and consolidation in key markets including Latin America as a region of great potential for growth. “Latin America remains a key region, with countries such as Brazil, Mexico, Colombia and Chile, where we have a strong customer base and are looking to strengthen our position as a leader,” said the CEO. In addition, the company is exploring opportunities in Argentina and Central America, while in Europe, its strategy is focused on consolidating its presence in Spain and Portugal, and expanding into industrialized economies such as Germany, France and Italy.
The company also plans to “pay special attention” to sectors such as manufacturing and facilities management, where its predictive maintenance and real-time monitoring solutions bring significant value. “Our goal is to serve the needs of mid-market and corporate companies, offering scalable technology integrated with IoT and artificial intelligence,” Struve noted.
The current moment is evidence that the industry is at a major inflection point, and Fracttal is looking to continue revolutionizing the path to a more efficient and sustainable future. With the support of emerging technologies and a clear vision for expansion, the company not only seeks to establish itself as a global benchmark, but also to redefine industry standards.
With the democratization of artificial intelligence and the most recent advances in IoT, companies undoubtedly have increasing access to the tools they need to optimize their assets.
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