In Argentina, the startup ecosystem maintains an upward trend, and its popularity has grown due to offering innovative products or services. In this scenario, Morfy was born, an app with a gastronomic guide of over 20,000 places to enjoy a meal.
Morfy was founded in November 2021 by Juani Caffa, Tomas Calvagna, and Matias Tebele, who had previously created the Club del Bajón.
Thanks to its innovative approach, Morfy was selected by Platanus Ventures, a Chilean investment fund, to receive a USD$100,000 investment, which they plan to use to expand to Mexico in 2024.
Morfy’s selection in this competition followed a successful fundraising round in which prominent angel investors from the entrepreneurial world participated.
“In less than two years in the market, Morfy has achieved another significant milestone by surpassing one million users, who, according to platform data, have collectively saved over USD$2 million.”
The founders of Morfy aim to turn their platform into the ‘Google Maps of gastronomy,’ allowing users to find what they desire and enabling restaurants to attract diners and promote their offerings at a time when high-quality content is essential.
Before launching Morfy, Tomas Calvagna and Juani Caffa were owners of the Club del Bajón, the largest Spanish-speaking gastronomic community in Latin America.
This initial project inspired them to create a startup with the mission of making it easy and fast for the community to enjoy Argentina’s diverse gastronomic options, giving rise to Morfy.
“On the users’ side, to discover and experience new and better gastronomic proposals. For restaurants, to provide software that allows them to change how they approach their current and potential customers based on data,” added the entrepreneurs.
Morfy offers users an advanced search service with specific filters and a careful selection of content in the application, allowing them to access promotions from various restaurants.
At the same time, gastronomic establishments can use the platform to attract potential customers and enhance their reputation.
One of Morfy’s latest features is the in-app payment function, which allows users to purchase on the platform with debit or credit cards or through Mercado Pago, with promotions and benefits for dining out. More than 30,000 transactions have been processed in just three months through this new feature.
Morfy has a team of 15 people and plans to triple that number by 2024. With a constant growth of 50,000 users per month, they intend to maintain this pace and expand their service to other regions of Argentina and some parts of Latin America. Their first step on this path will be their arrival in Mexico next year.