Contxto – Brazilians just received a whole new level of convenience with Google’s recent integrations over various applications. That’s to say, now it’s possible to use Nubank, iFood, Rappi, in addition to Banco do Brasil, through Google Assistant. 

Due to these streamlined services and advanced AI software, now voice commands can control these prominent platforms for added user-friendliness.

To set up these new functions is a fairly simple and straightforward process. For example, people can activate them simply by pressing the home button on smartphones. What’s more engaging, though, is resorting to the “Ok, Google” voice command. 

Once you make this announcement, you can say something along the lines of “Ok, Google, order two plates of maminha (Brazilian tri-tip sirloin) from Peça Club da Picanha,” and presto. Your order will be good to go. Even bank transfers or balance inquiries are possible with similar demands, depending on your preferred bank. 

Google Assistant voice commands in Brazil

Based on what Walquiria Saad, the Product Partners Leader for Google Assistant in Brazil, told Exame, these four partners will test out the waters in Latin America’s largest economy. From there, and depending on functionality, others will surely follow. 

“At first, we are counting on these four partners to put this into practice, but we emphasize that it is an open technology that any Android application developer can deploy to their services,” said Saad.

Besides these new modalities, Google Assistant permits a wide range of other functionalities in various languages. These range from sending text messages, making calls, setting alarms, requesting information about the weather, among various other practicalities. Others include translations, gauging traffic, finding recipes, etc.

When it comes to conversational interfaces, whether they be chatbots or voice commands, convenience barely scratches the surface when it comes to benefits. From the data is procures, education, guidance, and novelty are certainly other incentives for businesses to adopt this technology. 

In due time, I have a hunch that we’ll be seeing more websites and apps embrace such innovations.