The credit card recently launched by Tenpo, the digital account from Chile, has had a successful first month with over 15,000 issuances.
This achievement was gradually reached by inviting customers, a common strategy in the launch of financial innovations to the market.
This credit card offers full control over credit limit, expenses, and budget, and is available in both virtual and physical forms.
It can be acquired online without maintenance or administration costs. Despite the positive response, the fintech company aims to have more than 40,000 cards in operation by the end of the year.
“We are very pleased with the initial assessment, which reinforces the loyalty of our users to Tenpo.
“If we take into account the measurement of NPS (Net Promoter Score), it was 79%, while the average for traditional banks is only 40%. We know we are just getting started, and we have much more to deliver in innovation and service,” said Fernando Araya, Co-Founder and CEO of Tenpo.
Tenpo focuses on democratizing access to financial services by allowing customers to customize the product according to their needs, including the ability to manage the credit limit.
Furthermore, it offers a financial report detailing the debt situation in all regulated financial institutions in Chile.
The card also includes a loyalty program called ‘Tenpesos,’ which provides automatic and personalized cash rewards.
With a customer base of over 2.2 million, Tenpo continues its expansion and consolidation as the largest digital platform in Chile, competing directly with traditional banks under the supervision of the Financial Market Commission (CMF).
“We are very pleased with the initial assessment, which reinforces the loyalty of our users to Tenpo.
“If we take into account the measurement of NPS (Net Promoter Score), it was 79%, while the average for traditional banks is only 40%. We know we are just getting started, and we have much more to deliver in innovation and service,” said Fernando Araya, Co-Founder and CEO of Tenpo.
