– Becomes the first non-Asian digital banking platform to achieve this feat.

  • Significant growth attributed to strong 2023 financial results, with over $1 billion in net profits and $8 billion in revenue.
  • The company plans a special celebration for customers with an innovative campaign in the Exosphere in Las Vegas.

    On May 8, 2024, Nubank announced it had reached over 100 million customers across Brazil, Mexico, and Colombia, setting a new record for digital banking platforms outside Asia.

    This milestone follows a year of record financial performance for the company, which reported over $1 billion in net profits and $8 billion in revenue for 2023. These figures highlight Nubank’s robust, efficient, and scalable business model.

    Nubank’s customer-centric approach has translated into an exceptionally high Net Promoter Score (NPS), nearly triple that of traditional banks and significant digital finance players. This satisfaction level is reflected in the substantial savings Nubank offers its customers—over $11 billion in bank fees in 2023 alone. Furthermore, the digital model has saved customers more than 440 million hours typically spent in bank queues over the last seven years.


    The campaign “You at the Center of Everything” will launch in the Exosphere, the world’s largest LED screen, showcasing real customer stories as part of a broader customer engagement strategy in Brazil, Mexico, and Colombia. This initiative underscores Nubank’s ongoing commitment to using technology and innovation to enhance customer experiences and financial lives.

    Nubank’s journey from a bold startup in 2013 to a banking powerhouse today demonstrates the transformative power of focusing on user needs and leveraging technology for financial empowerment.