Nu Bank Contxto 1
This launch follows Nu Colombia’s recent regulatory approval in January to function as a financing company, allowing them to offer a broader range of financial products including credit and savings options like Cuenta Nu.
Cristina Junqueira, Nubank’s Co-Founder and Chief Growth Officer, highlights Cuenta Nu as a significant move to broaden their customer base in Colombia. With an ambitious growth plan for the next two years, Nubank aims to replicate its Brazilian success, where it currently serves one in every two adults, in Colombia.
Nubank, which operates entirely digitally in Colombia, offers a suite of financial products including credit cards, debit cards, and innovative «money boxes» for organizing savings. Since its expansion to Colombia in 2020, Nubank has captured a 5% market share and now serves 800,000 customers in the country. The launch of Cuenta Nu marks another milestone in Nubank’s commitment to providing accessible and efficient banking solutions in Latin America.
