It is designed to assist Mexican and Latin American startups, as well as scaleups, achieve their business goals. In the end, the goal is for “entrepreneurship to rise like foam.”
What’s the premise?
Levadura de Ideas hopes to become “the most known and valuable platform for Mexican startups,” said Jorge Alberto Sánchez, director of Innovation and Analytics of Grupo Modelo.
Not only does 2019 mark its third edition but also the highest number of participants to date with eight for this upcoming program. While the call is open year-round, there are three programs for this year.
Following a pre-selection of 30 organizations, only eight will get an invitation. If selected, the program will analyze the company’s business structure, offer mentoring, and if necessary, provide a physical workspace.
“We provide specialized training work that will provide them with the knowledge and tools necessary for them to succeed,” said Sánchez.
By the end of the program, participants can expect many benefits. These include supply contracts, new motivation to reach new markets, in addition to potential internationalization. Sectors of particular interest range from E-commerce, finance, sales, marketing, logistics, among others.
Voxfeed from Guadalajara, Mexico partnered with Lavadura in 2018 to improve its SaaS operations. Specifically, it works with brands, social media influencers, as well as agencies. The application has around 40,000 members using the services to monetize their social media activity.
“Grupo Modelo is very advanced in the topic of Influencer Marketing and needed a solution that would allow them to control it,” said Adrián Hernández, Head of Growth of Voxfeed. “That is why it has been very challenging and positive to test our technology with the different brands, this has opened the doors of new markets, even worldwide.”
Atlantia Search from Mexico is another startup that participated in 2018. It facilitates market research while providing AI, geo-analytical, automation and methodologies to partners.
The company strives to democratize access to specialized information. It has 18 research-based products available to customers to better acquaint themselves with their consumers, prices and brands,
“We seek to make research easier, faster and more accessible,” said Juan José Mora, CEO and founder of Atlantia Search. “Participating in the Yeast of Idea program allowed us that feedback needed to improve.”