Jüsto creates an accelerator for SMEs aiming to become the largest in LatAm

Jüsto Accelerator is born at a time when it is projected that grocery delivery in Mexico will reach revenues of US$4.7 billion in 2023.

Jüsto, the online supermarket that delivers to homes, has just launched Aceleradora Jüsto, an initiative aimed at strengthening and fostering the growth of local entrepreneurs, with the purpose of supporting their professionalization and expansion both within and outside the startup’s catalog, according to a press release.

More than 100 ventures make up the list of Jüsto suppliers, with 80% being SMEs. Jüsto Accelerator will create a community open to all small and medium-sized companies that supply the 100% digital supermarket.

Within the acceleration program, entrepreneurs will have access to six free webinars annually covering business-related topics such as retail landscape, food safety, innovation, digital marketing, and economic perspectives. Additionally, they will receive a 50% discount on Jüsto Insights, along with strategic partnerships in areas like accounting, barcodes, labels, regulations (NOMS), logistics, social media, legal aspects, and access to credit, as stated in the report.

Ana Paula Franco, Global Lead of Impact at Jüsto, stated in the document:

“Since our inception, we have been advocates for local consumption and growing hand in hand with SMEs. This relationship has developed organically, but with the ‘Jüsto Accelerator,’ we aim to create a fair program designed specifically to provide all the necessary tools to our micro, small, and medium-sized enterprise suppliers.”

Some insights from Statista about the Mexican eGrocery market:

  • Revenue in the Grocery Delivery segment is projected to reach US$4.72 billion in 2023.
    Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 24.80%, resulting in a projected market volume of US$11.46 billion by 2027.
    The market’s largest segment is Retail Delivery with a projected market volume of US$3.83 billion in 2023.
    In global comparison, most revenue will be generated in China (US$226,100.00 million in 2023).
    The average revenue per user (ARPU) in the Grocery Delivery segment is projected to amount to US$288.20 in 2023.
    In the Grocery Delivery segment, the number of users is expected to amount to 23.08 million users by 0272.
    User penetration in the Grocery Delivery segment will be at 12.3% in 2023.
Online food ordering in Latin America
Online food ordering in Latin America. (Source: Statista)

You may also be interested in reading: Ecommerce in Mexico exceeds $600 billion pesos in authorized sales by 2022

Why is it relevant for venture capital funds in the region?

  • Grocery deliveries are projected to generate a revenue of US$4.72 billion in 2023, indicating rapid market growth. As risk investors, they can take advantage of this emerging market.
  • Over 80% of Jüsto’s suppliers are SMEs, which means that investment returns for venture capital funds supporting these SMEs could be attractive. Moreover, this support would contribute to the growth of retail companies.
  • Despite the growth of the grocery delivery market, many SMEs face difficulties in competing with established large companies and accessing the necessary resources and knowledge for their development.

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