AT&T Mexico and Endeavor have launched a program called eNovadoras 2023 to boost 10 women in the entrepreneurial field.
In the initial phase of the program, over 75 applications from companies in various sectors, ranging from Software as a Service (SaaS) to health and finance, were received. Of these, 16 were shortlisted and presented their ideas to a panel of experts, which included representatives from AT&T Mexico, Endeavor, and other organizations. Eventually, 10 companies were chosen, standing out for their innovative and transformative vision.
It’s worth noting that currently, only 37% of startups in Mexico are led by women, which drops to 25% in the tech sector, according to ASEM. Therefore, the program will offer a four-month acceleration period to help scale these businesses.
The selected projects cover a variety of sectors, including technology for livestock, tax automation, and applications to improve talent selection processes. Endeavor noted that, despite gender gaps, female entrepreneurs account for more than a third of the global GDP and tend to reach profitability faster than their male counterparts.
The second edition of eNovadoras aims to identify and support high-impact women-led tech startups in Mexico. The plan seeks to promote inclusion and the development of digital solutions that benefit society.
The companies selected by AT&T and Endeavor are:
- Hitch: A digital service by Gabriela Ceballos that uses various tools to simplify and speed up the talent selection process.
- Tienditapp: A solution by Ximena Correu that delivers necessary products to local stores in less than three hours, with no shipping costs and direct manufacturer pricing.
- Annit: An initiative by Stephanie Conejo that introduces technology into the livestock industry to optimize its operations and improve the nutritional quality of the food it produces.
- Fuddis: An app by Fernanda Leony that helps local food vendors expand their customer base.
- Plutto: A fintech by Antonia San Martín that facilitates background checks for corporate clients of financial institutions and automates the onboarding process.
- Taxo: The first digital platform by Constanza Martínez that automates tax tasks, aimed at accountants and professionals in the field, using modern technology and an innovative business approach.
- OTIF: An online service by Pamela Villarreal that compares shipping and logistics rates and aims to connect customers with transportation providers globally.
- Bionag: A startup by Martha Alicia Alvarado that offers advanced products using nanotechnology with antiviral, antibacterial, and antifungal features, targeted for both human and veterinary health.
- Inverkids: An idea by Mariana Garza that guides Generation Z in their financial education through an app, educational material, and soon, a debit card.
- sinCarbono: A climate-focused business platform by Melissa Chavana that facilitates the reduction of carbon footprint for companies in Latin America and their supply chains.