Contxto – Nissan Mexico recently revamped its online store with assistance from the Argentine digital marketplace, Mercado Libre. Based on the collaboration, customers can now purchase a variety of vehicles from behind their computer or smartphone screens for a “practical and different” shopping experience.
Now that the alliance has been formalized, users can decide from six Nissan models on the e-commerce platform. From the Japanese car company’s portfolio, these include Nissan Kicks, Sentra, X-Trail, Versa, NP300 and March.
From the sounds of it, Nissan Mexico hopes to link up more often with companies like Mercado Libre in the future.
“At Nissan, we are constantly looking for strategic partners like Mercado Libre that share our vision and contribute to providing innovative shopping experiences for customers,” said Juan Carlos Ortega, director of marketing and advertising for Nissan Mexico. “All while responding to market trends and putting us at the forefront of the industry.”
Specifically, Mercado Libre’s advertising and motor divisions spearheaded the project with Nissan Mexico. This was done so patrons can take advantage of discount vouchers as well as preferential rates.
“Our main purpose at Mercado Libre is to create and offer our users secure online solutions,” said Amelie Mossberg, director of Mercado Libre Motors. “We offer excellent prices, payment facilities, a variety of options and the possibility to search and compare to choose the car of their dreams.”
To buy one of the models, one must go to this website and choose from the inventory. Once you’ve found a vehicle that strikes your fancy, you’ll make a reservation and deposit.
Nissan will then send you a form to select which car dealership to go through. From there, all you have to do is go to the preferred location for additional paperwork and pick up.
The reality is that car buyers spent approximately 59 percent of their time researching for cars online in 2016. Moreover, around 78 percent of online shoppers use third-party websites for car shopping.
This leads me to believe that purchasing cars is the newest frontier for the industry. I imagine the partnership between Nissan Mexico and Mercado Libre is the first of many.