Contxto – We already talked about the hottest startups among LinkedIn users in Mexico this week. Now, it’s Brazil’s turn.
Remember that, when it comes to its top startup rankings, the social network for professionals factors in variables like employee growth, jobseeker interest rates, as well as engagement levels between startups and their employees.
And despite Covid-19 mixing things up at Brazilian startups, 10 companies stand out for making the most of these changes and becoming this year’s most coveted places at which to work.
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So what’s changed comparing the 2020 lineup with 2019? Quite a bit actually. Seven startups (Nubank, C6 Bank, QuintoAndar, Grow Mobility, EmCasa, Cobli, and Creditas) completely dropped off the rankings.
Meanwhile, the seven new startups to join the 2020 list largely reflects which industries Covid-19 has favored—with some exceptions. Simultaneously, three other companies from 2019 (Loft, Neon, and Loggi) still made the cut.
LinkedIn top startups to work for in Brazil 2020
1. Menu
Marketplace Menu has a menu of products and vendors for restaurants and supermarkets to browse through. Evidently, the coronavirus outbreak disrupted many supply chains but Menu was just what businesses in the food and beverage industry needed to keep on going.
2. Loft
One of the two proptechs to make the 2020 rankings, Loft lofted itself one place higher this year compared to 2019. But that’s not all the company achieved. It reached unicorn status in January and reports that the digitization of real estates services due to lockdown measures helped its business.
3. ConsigaMais+
One of the two lending fintechs to enter the listings, ConsigaMais+ is helping employees in Brazil access payroll loans. Founded in 2018, the startup states it’s already working with 270 companies, so there’s plenty of work to be done.
4. Neon
The freshly funded Neon experienced layoffs earlier this year. Yet it’s still holding onto its fourth place spot. In any case, the B2C fintech has been quite busy. It acquired brokerage platform Magliano Invest in July and then raised US$300 million in September.
5. Loggi
Some mixed news at Loggi that I leave at your discretion to judge. On the upside, logistics startup managed to scale one spot in the 2020 rankings. Likewise, the surge in e-commerce deliveries led to hiring 250 people in recent months. On the downside, it also dealt with 120 layoffs earlier this year and has had to contend with unfavorable court rulings and courier protests.
6. Yuca
Our second proptech to enter the top 10, Yuca is in the apartment rental business. It can buy out entire apartments and then subdivide them into rooms for rent; sublease property, or, it simply manages the residence on behalf of its owner. At the moment, the one-year old startup has 250 rooms under management but plans to double that amount by the end of 2020.
7. Xerpa
São Paulo-based Xerpa knows money matters to employees and payroll makes for a major pain point in HR departments. To help them both cope, the fintech offers an alternative so companies don’t have to overdraft on behalf of their staff.
8. Conexa Saúde
Of course, there’s a telemedicine platform on the list (in fact there are two). Healthtech Conexa Saúde has seen a surge in users in recent months thanks to the pandemic. But that’s okay, it recently raised US$7.5 million to continue growing as well as make acquisitions—does that count as hiring more people?
9. Buser
For every rule, there is always an exception. So despite tourism and travel by bus falling thanks to coronavirus, mobility startup Buser managed to make the 2020 rankings. Business is steadily picking up and the company has released discounts to encourage users to continue traveling safely.
10. Zenklub
You gotta do as you preach right? So if Zenklub is all about taking care of users’ mental health remotely, it’s reasonable it does the same for its own. And thanks to regulatory changes and the Covid-19 outbreak, the startup has been busy helping more users. Oh, and raising a US$3 million round in May.
Related articles: Tech and startups from Brazil!
-ML
