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Contxto – Google Mexico’s search for its new Managing Director is over! After nearly three months since its previous executive, Maria Teresa Arnal, left the building, a new director makes the scene: enter Irish-born Julian Coulter.
His naming as head of the tech corporation’s Mexico branch was made this week. But he’s no newbie at Google. Coulter had previously worked as its Country Manager in Peru.
Google wants to buddy up in Mexico
Picking Coulter over other (unnamed) candidates says a lot about the tech giant’s plans for Mexico.
Adriana Noriega, VP of Google for Latin America had this to say:
“We’re going through unusual times that require all of our experience to accelerate the reconstruction of our economies in the region. Mexico is a strategic country for Google and we found Julian was the best person to lead [our operations].”
“He was there during the transitional period of leadership. He also provided timely support in our Covid-19-related efforts. We believe his experience prioritizing the growth of our partners will allow us to position ourselves as a key ally for Mexico’s economic reconfiguration.”
- Related article: Microsoft to disperse US$1.1 billion and build data center in Mexico
Let’s read between the lines a bit, shall we? The following is what we can infer from the quote:
- Google will further push its cloud-based solutions among businesses and other organizations in the country.
- On that note, one very large customer, the Mexican government, already chummed up quite nicely with Google’s major competitor in cloud solutions (Microsoft) earlier this year.
- Coulter has vast experience in cloud computing and marketing. Thus his background will prove useful in the strategic courtship of new commercial partners.
- Her use of the term “economic reconfiguration,” may refer to a large-scale shift in Mexico towards digital solutions and products as a result of confinement and Covid-19.
A digital wave is coming in and Google Mexico, with Julian Coulter at the helm, wants to take it headfirst.
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