Celes Colombia Vc
The funds are earmarked for enhancing technological capabilities and user interface enhancements. This initiative reflects Celes’s strategy to solidify its presence across the region, especially in Mexico.
FEMSA Ventures, a venture division of FEMSA, spearheaded this investment round. Other participants included MatterScale Ventures, Rockstart, Primeline Group, Wayra Hispam, Kuiper VC, NOA Capital, and Storm Capital, along with notable entrepreneurs Santiago Gómez from Simetrik and Fabián Carrillo from Cluvi. This diverse backing underscores the strong investor confidence in Celes’s vision and its AI-driven retail solutions.
Luis Ricardo Almanza, CEO of Celes, expressed gratitude for the investors’ trust, emphasizing the investment’s role in bridging the technology gap in Latin America’s retail sector.
He highlighted that Celes’s AI and data analytics capabilities help retailers manage inventory and replenishment efficiently, which in turn drives customer loyalty and competitive pricing strategies, fostering sustainable growth.
Currently, Celes operates in Colombia, Peru, Bolivia, Guatemala, Argentina, Ireland, and is making inroads into Mexico.
