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Treble.ai, a Colombian Startup That Connects Companies and Customers Through Whatsapp, Raises US$15 Million in Series A

The funding round was led by Tiger Global. Treble was launched in 2019, the same year it went through Y Combinator. Today, its clients include Rappi, Olist, and Wom.

Don't worry, we speak : Español (Spanish), too!

The Bogota-based startup, created to connect companies and their customers easily through mobile, raised an investment of US $15 million in a Series A led by Tiger Global and with participation from Twilio Ventures, Funders Club, in addition to angel investor Gokul Rajaram (DoorDash executive, and investor of the Brazilian unicorn Cloudwalk).

Felipe Otalora, co-founder and president of Treble.ai, said in a statement that the new resources will be used mainly on the product, enhancing its integration with other sales and customer service software. He stated that the goal is to reach 10,000 customers in the next three years (they currently have 260). “To achieve this, we will continue to strengthen our executive team, attracting talent at a global level, as has recently happened with the recruitment of Darragh Geoghegan as VP of Sales and Matteo Cera as COO,” he said.


Daniel Martinez (CPO), Sebastián Valencia (CEO) and Felipe Otalora (Presidente). (Photo: Jonathan Friderici / Treble.ai)

According to the company, its clients – including Rappi, Olist, Trii, Conta Simples, Addi, Elenas, and Escale – use Treble.ai’s “disruptive technology” to increase sales, follow up on leads and provide faster service.

Treble.ai also shared its growth figures: it has increased its turnover by 12 times in the last year.

Cristóbal Fredes
Director de Contxto.


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