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Fairplay busca financiar el crecimiento del e-commerce en LatAm

Fairplay es la plataforma tecnológica que brinda capital a las empresas de e-commerce y marketplace en México
byPaola Villarreal
noviembre 5, 2021

Solamente del 1% al 2% de las empresas de la nueva economía digital tiene acceso a capital de riesgo en América Latina. Este tipo de inversión, según Manolo Atala, co fundador y CEO de Fairplay, viene con dilución implícita.

En entrevista con Contxto, Atala explica que esta limitante en términos de capital todavía está frenando el crecimiento del sector de e-commerce en la región.

“El e-commerce invierte una gran parte de su capital en inventario, que ronda aproximadamente entre el 45-55% de su capital de trabajo”, menciona el directivo. “Está comprobado que existe ineficiencia en el flujo de caja en todo el proceso, desde la orden de compra hasta la venta con el público final.”

Este problema de flujo representa un reto para una empresa que quiera escalar. En este sentido, la empresa mexicana de tecnología financiera que Atala dirige está teniendo un enfoque particular. Fairplay ofrece capital de crecimiento de $100 mil a $20 millones de pesos a empresas enfocadas en e-commerce y vendedores marketplace.

Fairplay, creada en 2020, utiliza análisis de datos para otorgarle capital de crecimiento a empresas relacionadas con marketing digital, inventarios y logística. La experiencia profesional de Atala antes de emprender con Fairplay le dio una amplia perspectiva sobre el estado actual del ecommerce, pues fue socio y director de operaciones en Mountain Nazca y trabajó como directivo en diferentes puestos en Groupon.

Enfoque en el crecimiento

Fairplay brinda el capital de crecimiento y, a cambio, toma un porcentaje de las ventas diarias de los clientes hasta recuperar el capital que han invertido, más una comisión fija.

De acuerdo con Atala, Fairplay promete a los emprendedores una respuesta de inversión en menos de 48 horas con 0% de interés y comisión fija. Esta rapidez es clave para que dichos emprendedores enfoquen en las ventas y operaciones de su e-commerce –algo indispensable para aprovechar el momentum que vive el sector.

Según datos de la AMVO (Asociación Mexicana de Venta Online) el comercio electrónico en el país creció un 81% en 2020, lo que representa el 9% del total de retail. Hasta el día de hoy; Fairplay es la única plataforma de capital de crecimiento en Latinoamérica orientada a negocios de e-commerce.

La empresa buscará invertir $1,200 millones de pesos en empresas de E-commerce en México durante los próximos meses.

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"The boards of directors of stock market companies in 15 Latin American countries are male clubs," said a report by Women in the Stock Market. This situation is reflected in countries such as Mexico, since until the middle of this year, out of 13% of Mexicans, only 11% of the country's women owned shares, compared to 14% of men, according to a study by Finder. Mario Valle, who founded and is in charge of the Altered Ventures and Investor Camp, told Contxto that in general, both men and women do not exceed 1% of the Mexican population. Everything seems to indicate that Mexicans do not like to invest. However, Mario Valle explained that this is due to a cultural fear: "Many people believe that the stock market is full of people with questionable ethics. That is why it is important to make decisions and not depend on anyone else, you must be the person who manages your own investments". Everyone can invest With these figures in mind, Investor Camp, an education and training initiative for beginner investors in the stock market, was born. It was founded by Mario Valle and is supported by Mexico's Bolsa Institucional de Valores (BIVA). Its founder said that he has been investing for eight years without being an expert. He studied a degree in Communication and he has the firm belief that everyone can invest no matter what they do for a living or if they have little time. So, noticing that women are the ones who invest the least and at the same time are the most affected by the salary gap, and even retirement plans, they began to launch workshops exclusively for them. With this, Mario Valle said they can earn supplementary income to their jobs. Valle does not say this on the air, since in countries like Mexico there is still a gender gap that impacts women's salaries; they earn 14% less than men in the same position, according to the OECD. The instance also pointed out that less than half of women of working age work and that almost 60% have informal jobs, low social protection, high insecurity and low pay. These points were also highlighted by the founder of Investor Camp, which is why he remarked that women should invest. He also assured that several studies affirm that "women tend to be better stock market investors, but not all of them believe it". More women investors Investor Camp is also a reflection of what is happening, since on average less than 20% of its participants are women. However, more and more, female participation is being encouraged. In fact, some cases such as Adriana Aguirre, who had to stop working for a few months due to the pandemic and, when looking for a way to obtain profits for a retirement fund, came to Investor Camp and began to invest her business. Another case is Diana Delfin, who was diagnosed with progressive joint damage and looking for a remote job entered the investment world. Now, in addition to having a steady job, she has extra income in the stock market. Thus, after a year of investing, her earnings have increased by 37%. Both agree that perseverance, discipline and risk-taking are the keys to successful investments. On the other hand, in Mexico and throughout Latin America, more and more initiatives such as Investor Camp (their courses are for all Spanish speakers), brokers and financial institutions that offer products and services to invest easily are arriving. Such is the case of Trii, the Colombian fintech that recently opened a section for its users to invest in global companies. This is a clear example of platforms that allow anyone to invest. The stock market has proven to be an instrument, which above all, in the long term, has given results to be able to create wealth, protect patrimony, complement income in the short and medium term, even for retirement", concluded Mario Valle. You may also be interested in: Trii now allows Colombians to trade global shares on its app

Mujeres tienden a ser mejores inversionistas, pero "no se la creen": Mario Valle Reyes

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