2025 marks a turning point for the growth of startups in Mexico. After years of adjustments and global uncertainty, the entrepreneurial ecosystem is experiencing a new stage of consolidation, innovation and optimism, driven by local talent and the maturity of its strategic players.
For Vincent Speranza, CEO of Endeavor Mexico, the country is going through a key moment in the evolution of entrepreneurship. “We are starting to see new growth, adoption of artificial intelligence and greater efficiency of companies. Mexican startups knew how to make difficult decisions and now they are on an upward curve,” assured the executive in an interview with Contxto.
The Endeavor leader highlights that the growth of startups in Mexico is not only reflected in figures, but also in the change of mentality and collaboration between entrepreneurs and corporations. “Today, large companies are showing a growing appetite to better understand the world of innovation and create programs together with startups,” he explained.
This paradigm shift has driven a new wave of open innovation, where corporations leave behind hermitism and seek to build strategic alliances with technology startups. Collaboration has become a key competitive advantage to accelerate the development of new products and services, says Speranza.
Endeavor Mexico relies on the country’s entrepreneurial energy
Despite the disappearance of the National Entrepreneur Institute and political uncertainty, Speranza believes the country’s entrepreneurial energy remains intact. “With or without public policies, the entrepreneurship race is irreversible. Uncertainty can be an engine of innovation, because when the environment is complex, the entrepreneur becomes active,” he points out.
The Entrepreneurship Radiography 2024, prepared by the Association of Entrepreneurs of Mexico, reveals that the perception of the conditions for doing business in Mexico is only 2.8 out of 5. In addition, 71.6% of companies have not received institutional support and 42.6% of those who requested it did not receive a favorable response.
In this context, 50.7% of entrepreneurs ask the government to simplify bureaucratic procedures, while 29.4% propose a more flexible tax scheme to boost business activity.
According to Endeavor, the Mexican ecosystem behaves counter-cyclically: when large corporations slow down investments, entrepreneurs see opportunities. “The moment of uncertainty paralyzes the big, but stimulates the disruptor,” explains Speranza.
The growth of startups in Mexico is also linked to the return of venture capital. Although it is still below pre-2020 levels, funds are starting to bet again on technology companies looking for sustainable profitability.
Speranza is optimistic about the outlook. “Better years are coming. 2026 and 2027 will be periods of consolidation. Capital is returning, talent is ready and companies have learned to grow with discipline,” he says.
Which sectors will have the highest growth in Mexico?
Among the segments leading growth, three consolidated industries stand out: fintech, e-commerce and logistics. These areas concentrate the most activity and capital attraction, and maintain a natural synergy with each other.
On the other hand, emerging sectors such as proptech, legaltech and sportech are beginning to gain strength in Mexico. The upcoming World Cup and the hospitality boom could trigger additional opportunities in tourism and sports technology.
Speranza also points to three industries with high social impact: climatech, healthtech and edtech, which he calls “industries that matter”. These sectors, he says, “are the ones that can change the social environment and offer solutions to the country’s most pressing challenges.”
Mexico is also strengthening its position as a regional hub. Endeavor Mexico has received a notable increase in startups from Colombia, Chile, Argentina and Brazil interested in expanding into the Mexican market. “This shows that Mexico continues to be a strategic point in Latin America,” he says.
Mexican unicorns prioritize profitability
As for Mexican unicorns, Speranza stresses that the value is not in the label, but in the strength of the business model. “The unicorn has never been an end, it is a means. Today companies prioritize profitability and sustainable growth,” he emphasizes.
The Endeavor leader believes that the ecosystem has matured. “We learned from the excesses of the past years. Now startups are looking for more realistic models, less dependent on inflated rounds and more oriented to concrete results.”
Speranza concludes with a long-term vision: “The entrepreneurial ecosystem has cycles. We have lived through the downturns, but now the curve is inverted. The next few years will bring success stories that will mark a new generation of Mexican companies.”
With these perspectives, the growth of startups in Mexico is shaping up to be one of the most relevant economic engines by 2026 and 2027, with Endeavor Mexico at the forefront of the transformation of national entrepreneurship.
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