Primetag Raises E35m For Influencer Marketing Saas Expansion
Primetag, a Portuguese startup specializing in influencer marketing analytics, has secured €3.5 million in a financing round co-led by Iberis Capital and Indico Capital Partners. This investment will fuel the acceleration of product development and expansion into new markets and clients. Primetag’s SaaS solution provides an end-to-end influencer marketing platform for brands and agencies, enabling planning, measurement, and optimization of campaigns. Offering omnichannel measurement, including deterministic sales conversion attribution both online and offline, Primetag aims to revolutionize the influencer marketing sector by facilitating connections between brands, agencies, agents, and influencers to grow their businesses.
With the new funding, Primetag plans to accelerate its product portfolio, enhance market and sales capabilities, and complete testing for an MVP of a new business line. CEO Manuel Albuquerque highlights the readiness of their core product for global scaling and the focus on adding more data analytics capabilities for their global clients. Both Iberis Capital and Indico Capital Partners commend Primetag’s technological approach and team, emphasizing the startup’s potential to lead in the evolving influencer marketing industry, which demands sophisticated and customized data analysis.
