Google Chrome introduces a built-in AI writing assistant powered by its Gemini AI model, enhancing the browser’s capabilities for creating and editing text across the web. Initially featured in Gmail as the “Help me write” function, this tool now extends its utility, allowing users to craft or modify text in any online text field. Available in English for Windows, Mac, and Linux users, this feature remains experimental and requires activation through Chrome’s settings under ‘Experimental AI.’
The AI writing tool is designed for generating short-form content, such as emails or support requests, without access to an enhanced model for Gemini Advanced subscribers. Google emphasizes the tool’s context-awareness, promising more relevant content suggestions based on the webpage you’re on, like extracting key features from a product page to support a review. Users can adjust the length and tone of the generated text, ensuring flexibility in content creation.
To use this feature, users must be in the US, at least 18 years old, have their Chrome browser set to English, and be signed into their Google Account with certain settings enabled. The AI tool, which is geared towards simplifying web-based writing tasks, raises privacy considerations as it sends text, content, and URL data to Google for improving the feature and conducting generative model research, with human review processes in place for quality control.
Despite being experimental, “Help me write” signifies Google’s continued investment in AI to facilitate more efficient and contextually aware writing assistance on the web. The tool’s suggestions might not always be accurate, and it’s crucial for users to review generated content before use. Google’s commitment to enhancing user experience with AI is evident, yet it comes with the responsibility of navigating privacy and data use implications.