8 startups digitizing advertising and marketing in Rio de Janeiro

Contxto – Across the globe, both the advertisement and marketing industries have gone through many transformations over the years. What was once lucrative to advertise in newspapers or magazines has mostly evolved into a digital landscape.

This is especially true in Brazil, Latin America’s leading market for advertising and one of the largest in the world. By the end of 2019, ad revenue could surpass US$12.5 billion. As the digital transformation continues, these eight Rio de Janeiro companies are showing how robust the Brazilian industry truly is.

Pareto Group 

Pareto covers all of your Google and Facebook advertisement needs. Specifically, its Quantic software uses advanced artificial intelligence and more than 250 different algorithms to manage ads. The technology can also audit account history where it identifies issues. 

For optimization, the bot integrates itself through various channels including Google, Facebook, as well as Instagram. With over 3,000 clients worldwide and active in England and Hong Kong, everything runs smoothly thanks to Pareto’s use of math, machine learning and automation to perfect digital marketing campaigns. 

Afilio 

This company just so happens to be the largest Performance Marketing Network in Brazil as well as Latin America. It began in 2008 and assist partners in leads, sales and brand exposure. Since then, it has generated around US$2 billion in sales among a network of over 1,500 advertisers.

At the company’s core is affiliate marketing, also known as performance marketing based on its results-oriented strategy. Under this setup, Afilio makes a profit when partners make sales from their advertisements.  

UmClube 

Shoppers earn benefits for their purchases via UmClube’s integrated platform. Being a retail-focused tech-savvy startup, it integrates transactions between consumers, retailers, malls and various industries. 

All you need to do is scan your receipt over the app to receive rewards. Not only is this a great way to build consumer loyalty but also a great way to earn cashback, discounts and other advantages at various Brazilian shopping centers. 

Rede Parcerias 

Ventures resort to the “Partners Network” to effectively communicate their benefits, discounts and other special deals via the online management platform. Campaigns are aligned to clients’ visual identity, target audience, not to mention goals. 

Some of the agency’s top solutions range from benefits management, partnership prospecting, user authentication, efficient communication, customization, etc. Partners include Cinemark, Nespresso, Sony, among others. 

Mobdiq 

Advertisers, as well as celebrities, resort to Mobdiq to monetize. For social media influencers, influencers, they can make their YouTube, Twitter or Instagram profitable with Mobdiq. Each sale from the mobile platform then becomes a direct commission, sent to the user’s bank account. 

Big brands also partner with Mobdiq to advertise products. Due to this, the sales channel continuously experiences high conversion rates and lower costs compared to competitors. 

Economapas

Companies launching in new cities have an amazing resource for effective advertising and marketing with Economapas’ solution. For example, this company allows partners to geographically map over 5,500 Brazilian cities.

Data regarding population, income, consumption, businesses and markets become quantifiable data for clients. In the end, this helps analysts, managers, entrepreneurs and advertisers make better business decisions. Essentially, detailed information promotes more aggressive and strategic marketing campaigns due to the ability to target the appropriate consumers.  

Instanteaser 

Personalized videos are a great way to attract new customers. At least that’s exactly what Instanteaser does with its scalable, responsive and engaging videos ranging from 6 to 30 seconds. In today’s attention-deficit world, these brief yet dynamic clips are proven to ensure successful engagement among virtual consumers.

More than 400 brands and agencies have partnered with Instanteaser. Some of these companies include the NBA, Colgate, VISA and L’Oreal. Partners resort to the Brazilian company due to its agile process, ensuring the creation of videos in under five business days. 

Inbox Mail 360 

Email advertisements won’t be going out of style anytime soon with Inbox Mail 360. It monitors and reports the performance of email marketing campaigns over ISPs. Some of these include Gmail, Hotmail, Yahoo!, plus others. 

This way, partners can rest assured that their advertisements are either landing in somebody’s inbox or doomed in the spam box. In the end, this helps clients re-evaluate their marketing efforts to reach wider audiences. 

-JA