Bruno Arouca, Juan Correa, and Rodrigo Farina, founders of Brota | Photo: Brota
Founded in 2020 by Bruno Arouca, Juan Correa, and Rodrigo Farina, the Brazilian startup Brota entered the market with an innovative proposition: selling plants perfect for urban gardens. This idea has blossomed not only in terms of products but also financially, as in a recent announcement, Brota reported that it has closed a Series A investment round, raising an impressive sum of R$ 1 million. This latest financial boost brings their total funding to R$ 3.27 million since their inception.
The Momentum Behind the Success
Brota’s trajectory in the market has been notably upward. Rodrigo Farina, the company’s CEO, shared some statistics reflecting its success. Over a year, Brota doubled its revenues, launched eight new products, and expanded its customer base to 50,000. With a clear vision for the future, the company plans to use its new funding to double its revenues.
Brota isn’t just a gardening company; it’s one rooted in innovation. Their patented agronomic technology has introduced eight distinct categories in the decoration market. This range spans from foliage to mushrooms and salad leaves, with a product development time averaging 50 days.
Reflecting on the company’s expansion, Farina emphasized the importance of diversifying sales points. Despite boasting the largest digital gardening community in Latin America, they recognize that the Brazilian market still strongly prefers physical purchases. To tap into this, Brota has sealed partnerships with major retail chains in Brazil, including Leroy Merlin and Supermercados Varanda.
Brota’s success is more comprehensive than its founders. They’ve garnered support from some of Brazil’s top executives in the food and tech industry. Among them are Daniel Wanderley, former vice-president of Fazenda do Futuro, and Gabriela Onofre, former CMO of Unico ID Tech. These market leaders invest in Brota and serve as mentors, offering their expertise and guidance.
Brota, in its short time on the market, has proven to be a force to be reckoned with. They’ve transformed spaces and lives with their innovative approach to urban gardening. Their recent funding is a testament to their potential and vision, with expansion plans and a team bolstered by some of Brazil’s biggest names.
