Aluísio Cirino, fundador da Lecupon,
Lecupon, a Brazilian startup specializing in corporate benefits management technology, doubled its customer base in 2023 compared to 2022, reaching R$100 million in sales throughout the year, as reported by Startupi. In 2023, Lecupon further consolidated its position, achieving a monthly revenue of R$1 million. This growth represents a substantial increase of 150% in Lecupon’s revenue.
Focused on customizable solutions, Lecupon positions itself in the national market as a Loyalty Tech, a term still little known in Brazil but essentially the interaction between brand and customer based on technology. “Loyalty 4.0 represents a revolution in the way companies retain their customers. The new paradigm bets on personalizing the relationship with the consumer, where the experience is what retains, all driven by innovative technologies such as data analysis, Big Data, games, and artificial intelligence,” says Aluísio Cirino, CEO of Lecupon.
For 2024, Lecupon aims to double its numbers, capitalizing on its unique position in the Brazilian loyalty market. With a focus on health and well-being, the company intends to continue its “share-of-life” project, covering essential areas for people throughout 2024. “Loyalty is a win-win. We will help users’ daily lives on behalf of customers, while our engagement solutions keep them involved in the loyalty program,” says Aluísio.
