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Pawer, a Chilean pet tech, is in a significant expansion phase. Founded in 2021 by Guillermo Díaz, the company has established itself as a leader in the pet technology market in Chile and has now just closed a bridge financing round of USD $100,000. This capital will allow the company to strengthen its business line in Chile and expand into new markets, focusing on Peru.
The startup offers a range of services through a mobile application, including veterinary insurance and assistance for individual users and companies. Users can access various plans that cover accidents, emergencies, mandatory vaccinations, preventive exams, and more. Pawer protects more than 6,500 pets and expects to increase this number to over 10,000 by the end of 2023.
Pawer’s founder, Guillermo Díaz, highlights the relevance of the company’s services in the current context:
“New generations are redefining their priorities, and the traditional benefits offered by companies no longer meet their needs. Pawer offers a modern benefit that truly connects with employees”.
Among Pawer’s current clients are notable names such as Sonda, MARS, Globant, Royal Canin, and Deloitte. The company is also part of the prestigious Start-Up Chile portfolio and is in talks with new companies to expand its reach.
Regarding plans, Díaz comments that the recent bridge round will allow the consolidation of the brand in Chile and take the first steps in commercial expansion in Peru.
“We are focusing on the B2B market, which will allow us to scale the number of protected pets quickly. We are already working with a Peruvian insurer and will launch a proof of concept in that market this semester,” explains Díaz.
Pawer’s growth and internationalization are also reflected in its team with the recent addition of Macarena Rodriguez Salas as the new Head of Strategy. With extensive experience in the financial and innovation sector and currently pursuing a master’s degree in Innovation and Digital Business at IE Madrid, Rodriguez Salas will play a vital role in international expansion.
