SUGA Expands Influence in LATAM, Plans European Market Entry

Suga, described as a “Fintech factory,” is paving the way for businesses to integrate a wide array of financial services directly into their core operations. By providing a white-label platform for embedded and integrated finance, Suga enables businesses to offer an extensive range of financial and payment solutions, applicable to both physical retail points and e-commerce settings.

https://www.youtube.com/watch?v=a74GrXUaMhY

Pablo Garriga – Suga (Chief Strategy Officer), via Punto a Punto.

The core of Suga’s offering is a fintech-as-a-service model, leveraging scalable modular technology that allows companies to incorporate financial services into their business core, aiming to enhance profitability. This includes services such as Payment Service Provider (PSP) as a service, white-label collection solutions, issuing, and acquiring, among others.

As 2024 approaches, Suga’s strategic focus is on consolidating its position in Argentina and Latin America, continuously innovating in fintech technology with a strong emphasis on payment solutions. The goal is to develop disruptive technology accessible to companies wishing to integrate financial products into their business model.

The company, led by Chief Strategy Officer Pablo Garriga, plans to extend its innovative services to the European market, marking a significant step in its international growth and commitment to providing comprehensive financial solutions globally. This expansion is expected to enhance the financial capabilities of businesses across sectors, facilitating seamless financial operations and maximizing profitability through integrated solutions.