Insider, a leading multi-channel, individualized customer experience platform, announced a $500 million Series E investment round led by General Atlantic, a leading global growth investor.
According to the company, the funds will be used to invest in its AI strategy and expand its talent base and geographic presence in Latin America by investing US$218 million and creating 160 jobs by 2027.
Currently the startup has more than 1,500 customers, including a third of the Fortune 500, including brands such as Samsung, Coppel, Nike, Sodimac, ING Bank, Claro, L’Oreal and Z in Latin America. Insider offers the opportunity to accelerate digital growth through individualized and cross-channel customer experiences.
AI technology applied to the experience
In Mexico, the company already carried out its UpLift event, which brings together e-commerce, marketing and customer experience leaders to share trends and best practices in automation and personalization. UpLift Mexico is part of Insider’s global brand of events, which already has five editions in Brazil and in its last edition in January 2024, they brought together 120 leading brands and more than 300 professionals.
“The funding will allow us to achieve this in two important ways. First, the funds will be used to drive our AI strategy,” says Hande Cilingir, co-founder and CEO of Insider.
Insider is a specialized AI-native Omnichannel Experience and Customer Engagement platform that brings together industry-first technologies into a single platform.
For this, they are relying on AI technologies to enhance the experience, according to Cilingir, Generative AI will be the future of the omnichannel experience:
“Generative AI will end an era of scarcity in marketing and customer experience. It will enable teams to multiply their resources and automate repetitive work. We are nearing an era where AI will revolutionize the martech industry, and Insider will establish itself as a key player,” explains Cilingir.
Recently, the company launched Sirius AI™, an AI solution for creating end-to-end omnichannel experiences that combines generative, conversational and predictive AI to scale teams, increase productivity and achieve higher levels of profitable growth.
In data
This Insider investment round is the largest ever received by a unicorn martech company co-founded by a woman, according to the company.
With this new funding, the company seeks to consolidate its commitment to transforming the customer experience on a global scale, with a particular focus on emerging markets such as Latin America.
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