Créditos de Imagen: Patagon AI
Artificial intelligence is revolutionizing the way companies manage their sales and marketing processes, becoming an indispensable tool for those seeking to stand out in an increasingly competitive environment.
One of the startups seeking to drive this change in Latin America is Patagon AI, founded by Ecuadorian and Argentine entrepreneurs. The company recently announced a $1.1 million investment round, led by venture capital funds OneVC from Brazil and 17Sigma from Argentina, to boost its expansion in the region, with Colombia as a priority market at the end of the year.
Patagon AI has developed a platform that automates and optimizes sales and marketing processes in real time. Its proposal is based on artificial intelligence agents designed to improve interaction with customers, increase lead qualification and maximize the effectiveness of advertising campaigns. According to a press release, these solutions have generated impressive results, such as an increase in sales of up to 400%.
The implementation of this technology not only streamlines traditionally manual processes, but also allows companies to scale their marketing operations without the need to significantly expand their teams, facilitating the optimization of budgets and resources.
Colombia, a strategic market
With the recent capital injection, Patagon AI has launched its operations in Colombia, a country they consider key for its advanced level of technological integration in the business sector.
According to David Grandes, CEO and co-founder of the startup, Colombia offers a favorable environment to adopt digital solutions that help companies optimize their operations and achieve new levels of growth.
In Grandes’ words, “Our vision is focused on harnessing the potential of artificial intelligence agents to transform sales generation in Latin America. We started by optimizing lead qualification, a process that used to be slow and manual, and today we can scale marketing areas without increasing human talent, maximizing results. Colombia is crucial in this plan because of its openness to technology and its entrepreneurial dynamism.”
Proven impact on marketing strategies
Patagon AI’s success is not limited to its geographic expansion. Roberto Guerrero, co-founder of the startup, highlights the impact its platform has had on key marketing metrics:
“We have seen engagement rates growing from 37% to 90%, and conversions reaching up to 60%, with some clients experiencing improvements of up to 400%. These results demonstrate the power of artificial intelligence agents to transform customer interactions and boost the success of marketing strategies.”
The 2024 goal and next steps
In addition to consolidating in Colombia, Patagon AI is planning a series of roadshow events in key markets such as Ecuador, Mexico, Brazil and Argentina. These events aim to drive adoption of its platform in sectors such as retail, insurance, higher education, automotive and services.
The startup seeks to close 2024 with $130,000 in annual recurring revenue (ARR) and reach $2 million in revenue by the end of 2025. This growth will allow them to expand their reach in the region and strengthen their position as one of the leaders in the implementation of artificial intelligence in sales.
With a combination of cutting-edge technology, tangible results and a strategic focus on key markets, Patagon AI is proving that artificial intelligence is not only the future of sales, but also a powerful tool to transform the competitiveness of companies in Latin America.
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