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Alloy Capital announced in a press release that it has invested around US$14.5 million in Auronix, a Mexican company that provides conversational messaging solutions. In other words, they provide SaaS that keeps companies communicating with their customers through the platforms they use the most, such as WhatsApp, Messenger, or SMS.
Alloy Capital’s investment was made through a structured credit, a distinctive feature of the firm. It refers to the fact that they make tailor-made credits, are flexible in payment terms, and have competitive interest rates.
How does Auronix work?
The Mexican company automates customer engagement processes for companies, using the most popular messaging channels such as WhatsApp, Messenger, Instagram, Google Business Messages, Apple Messages for Business, RCS, and SMS. It is the only company in Mexico to be an official messaging partner of Meta, Google, and Apple.
Auronix is headquartered in Mexico City and has offices in Bogota and Buenos Aires. Its clients include banks, telecommunications, retail, and logistics companies in Mexico and LatAm, such as Chedraui, Banorte, Izzi, Estafeta, and Netflix.
Alloy’s role in the new investment
Alloy helps the companies it invests in improve data analysis and financial reporting. Also, to hire staff, analyze capital projects, and support international operations and new cross-border opportunities.
Based in Houston, Texas, Alloy typically invests from US$5 million to US$25 million in U.S. and Mexican companies.
Its portfolio includes companies such as Resuelve tu deuda, Más Seguros, Dysal, VIP Market, Podemos Progresar, Fidelity Marketing, Guardería & Escuela Montessori, Moneta Technologies, Alpha Credit, Exfarma and Yadatex.