Dily, previously known as TransaTuAuto, plans to introduce its automotive technology platform in Mexico through a pilot program by the end of 2024. The company rebranded to avoid negative connotations associated with the word “transa” in Mexico, according to CEO Nicolás Mayorga, who co-founded the startup in 2017 with Rafael Pereira.
The newly launched platform consolidates pre-purchase, purchase, sale, and complementary services into a single digital space. Targeting small and medium-sized dealerships and individual buyers, Dily charges for its services and operates Ruta100, a car buying and selling marketplace. The platform offers digital solutions for dealerships, including domain transfers and financial products.
For individual users, Dily provides vehicle history access, secure payment retention, digital contract signing, and QR code-based physical car delivery. Additional services include TAG and mechanical warranties. The startup has raised US$1.5 million through Start-Up Chile programs and angel investors, aiming to expand its operations beyond Chile.
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