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In a move that seeks to boost the technology ecosystem linked to credit and digital trust, a strategic alliance between Círculo de Crédito, a company specializing in credit information in Mexico, and Seedstars, a global investment and acceleration firm, seeks to strengthen the Trust-Tech Fund.
The initiative is part of Círculo de Crédito’s Corporate Venture Capital (CVC) arm, and focuses on supporting startups that develop solutions to validate identities, prevent fraud and optimize the credit cycle.
According to a statement, this includes solutions with clear applications such as Trust-Tech, artificial intelligence (AI), fintech, fraud prevention, embedded finance, identity verification, alternative data, proptech, insurtech and HR-Tech among others.
The Trust-Tech Fund promises more than just investments
The fund, which has already opened its first call, will select the five most promising startups in the sector to offer them not only capital, but a custom-designed acceleration program.
The chosen companies will receive mentoring from global experts, access to strategic networks and, above all, the possibility of integrating with the infrastructure and experience of Círculo de Crédito, which has more than two decades of experience in risk analysis and credit data.
Benjamin Langer, Partner at Seedstars, told Contxto that this call will consider early-stage startups in pre-seed or seed stage with bases or operations in Mexico, with minimum viable product (MVP).
Priority will be given to those with initial traction and scalability potential whose founders are committed full time, show relevant experience and have a vision of regional expansion.
While other funds disperse their resources across multiple sectors, the Trust-Tech Fund is committed to a specific niche: technologies that strengthen the credibility of digital transactions, especially in the financial, real estate and credit sectors. Priority solutions include biometric validations, fraud prevention systems based on advanced data, and the use of alternative information (such as consumer habits or fingerprints) to assess risks in underserved populations.
Seedstars’ involvement, with a presence in more than 90 emerging markets, adds a layer of international expertise. The firm manages seven funds with $200 million in assets and has accelerated more than 200 startups in 105 countries.
“Our role is to connect entrepreneurs with global networks and potential clients,” noted Benjamin Langer. “Imagine a startup from Colombia developing facial verification: it will be able to scale its solution in Mexico or integrate it with Credit Circle tools to protect sensitive data,” he concluded.
A window of opportunity
In a region where digital fraud and lack of access to credit remain economic barriers, this alliance could mark a before and after. According to Juan Manuel Ruiz Palmieri, CEO of Círculo de Crédito, “Trust is the currency of the digital future.” And with the backing of a credit giant and a global investment network, the Trust-Tech Fund is not just looking for profits: it aims to redefine how Latin America navigates the challenges of identity, risk and security in the digital age.
“It’s not just about funding, it’s about building bridges between disruptive technology and real market needs,” said Ruiz Palmieri. “We are looking for startups that use artificial intelligence to assess risks in real time, combat fraud with predictive analytics or innovate in cybersecurity. We want Latin America to be a benchmark in digital trust,” he concluded.
The call is open until April 21, 2025.
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