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As e-commerce keeps growing in the region, more companies looking to cater to small businesses’ online stores are emerging. One of them is Sumer, which has snatched a US$2 million pre-seed round just four months after starting operations.
Among its investors are Susa Ventures, 8VC, Marathon Ventures and Broom Ventures. Felipe Villamarín, Simón Borrero and Sebastián Mejía, the three founders of Colombian delivery giant Rappi, participated as angel investors.
This doesn’t come as a big surprise: Yerson Cacua, Joaquín Serrano, and Oscar Arellano, Sumer’s founders, are former Rappi employees.
The 15-Second Promise
Sumer is not the first SME-focused player in e-commerce; their strongest competitors are Shopify and Tiendanube. However, the new startup’s weapon of choice is speed, as they promise small companies the ability to create their online storefront in just 15 seconds.
Their platform also includes an income and expense management service, as well as easy advertising, shipment, and payment tools.
E-commerce in Latin America and the Caribbean is going through a very profitable phase. It is estimated to end 2021 with a retail sales value of US$80.5 billion, and is expected to reach more than US$105.5 billion by 2025, according to Statista.
Sumer is capitalizing on this momentous period: just four months after launching, their app has more than 500,000 downloads in 15 Latin American countries, and has created around 170,000 online stores. The leading categories are home, beauty and health, clothing, accessories and food.
They operate in Mexico, Colombia, and some countries in Central America, with over 40 people in their international team. Sumer wants to have 300,000 active users in 2022 and reach many more businesses than it has registered this year.
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