Poliglota-LATAM Airlines-Deal
Poliglota, the Chilean language-focused Edtech startup that centers on social learning, has closed a deal with LATAM Airlines with the aim of impacting 300,000 people through 1,000 flights between North America, South America, and Oceania.
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According to the press release, during the months of July and August, on each of the mentioned trips operated by the airline, once the captain finishes giving instructions in English, he will mention Poliglota.org as the best option for learning English and other languages in a day-to-day way, through its social method for enjoying the journey.
The flight routes where this brand awareness strategy will take place include New York, Los Angeles, Orlando, Miami, Cancun, Mexico City, Punta Cana, San Jose, Costa Rica, Sydney, and Auckland.
Poliglota’s CEO, Carlos Aravena, stated:
“It is a space that is not taken by any competitor, it is fully targeted and with disruptive and massive branding.”
The startup assures that this is just the beginning of the agreement which will include different types of messages.
In 2020, Poliglota raised $2.5 million from Y Combinator, the same accelerator that boosted Dropbox, Airbnb, and Rappi.
The agreement with LATAM Airlines comes at a crucial time for Edtech, as according to TechX Media, global investment in Edtech has gone from $500 million to $16.1 billion in 2022, and experts forecast an 18% rise in the tech education sector over the next seven years.
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Why is this relevant for Latin American Edtech startups?
- According to the Inter-American Development Bank, the EdTech sector ranks fourth in Latin America, with an annual growth rate of 14% over the past 10 years, and it is estimated to generate revenues of over $3 trillion by 2023.
- The pandemic has shown that education is transforming thanks to technology, hence the business opportunities within the industry may increase, supported even more strongly by investors.
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