The fintech industry in Mexico continues to evolve and adapt to the changing needs of consumers. One of the most recent innovations comes from Axify, a startup introducing a “buy now, pay later” model, a formula revolutionizing the world of digital payments.
Thanks to this innovative approach, Axify has successfully raised an investment of USD $1.3 million from Alpha Impact 8 and Avalancha Ventures. With the recent funding acquired, Axify aims to strengthen and expand its presence in the Mexican market.
Axify’s journey began in December 2020, founded by Rodolfo Valdés, currently serving as the CEO, and Sofía Robles Santamarina, the current CFO. Axify’s main appeal is its prepaid system that allows users to purchase goods or services now and pay for them in installments, without accumulating debt or worrying about high interest rates.
To date, the Axify platform has integrated with an impressive network of 44,000 convenience stores in Mexico. In these stores, commissions for the service are directly deducted, benefiting both consumers and affiliated businesses. Valdés, the company’s CEO, has emphasized Axify’s commitment to equitable economic development, stating:
“We are working to establish a robust foundation that promotes fair economic growth for all.”
The future of Axify
The team behind Axify remains proactive. They currently have a particular interest in delving deeper into the retail industry. However, like any growing startup, they face challenges related to the authorization and implementation of their system in new establishments.
Reflecting on the current consumption landscape, Valdés highlights the unique value Axify offers:
“In a world where purchasing dynamics are rapidly evolving, Axify emerges as an ideal solution for those seeking flexible payment options without falling into debt or worrying about interest. Our proposal is specially designed for those seeking quality in products and services but wish to keep their finances in check.”
The emergence of fintech solutions like Axify is a clear indication that the financial sector in the region is evolving to meet the demands of a more conscious and demanding consumer.