Contxto – E-scooter enthusiasts in Latin America will likely benefit from Grin’s new rewards initiative. Known as “Grin Prime,” the program aims to provide affordable mobility options to city dwellers dealing with relentless traffic congestion and accompanying pollution.
“Grin Prime is our way of thanking the millions of users who make this change possible in our Latin American cities,” said Gerry Giacomán Coyler, director of Grin Prime, in a recent press release.
“For a small monthly fee, each user will have access to discounted rates on all their trips in Grin, as well as other benefits that we will be presenting.”
Grin Prime membership
Based on this development, Grin Prime will function as a monthly membership. According to Mexican sources, this will be free for the first month and MXN$49 (about US$2.50) thereafter. Paying this amount provides unlimited access to Grin’s emblematic e-scooters scattered across the region.
For the sake of unhindered accessibility, clients will reportedly get their money’s worth after five trips with Grin Prime membership. Even better, they save MXN$10 (less than US$1.00) when unlocking one of the mobile units.
Much of this reflects Grin’s devotion to offering sustainable means of transportation. Thanks to its micromobility model, the company has recorded over 17 million trips. This amount is equivalent to 591 rotations around the Earth. Ultimately, this saved 4,700 tons of CO2 in the process.
Considering that Grin was once temporarily suspended to operate in Mexico City, it’s evident that the micromobility startup intends to cooperate with local authorities. Specifically, the Mexican transportation agency Semovi for allegedly not providing proper documentation before an operative permit deadline.
As of today, Grin is up and running once again in Mexico City. Following its merger with Yellow to launch Grow Mobility, Grin operates in more than 23 cities in seven Latin American countries.
Prior to the recent news, the startup expanded to San Isidro in Argentina.