Founded by Swedes Olle Widén and Kristian Jacobsson alongside Webrock Ventures, FinanZero’s total raise hits $29 million. This move, positioning 4Equity with a minority stake, marks a strategic expansion effort for 2024, introducing Ana Norato as CMO to spearhead growth through novel media channels.
Established in 2022, 4Equity operates Latin America’s inaugural media-for-equity fund, boasting a diverse media reach including TV and digital, partnering with names like Quinto Andar. Meanwhile, FinanZero, after processing 8 million loan applications in 2023, emphasizes secured loans, with these constituting 57% of its credit volume last year, indicating a pivot towards asset-backed financial solutions.
CEO Olle Widén views the partnership with 4Equity as a cornerstone for 2024’s acceleration, with FinanZero preparing for a favorable market shift, backed by Brazil’s Central Bank’s interest rate reductions. The platform, facilitating over 1.5 billion BRL in loans, stands at the forefront of connecting consumers with competitive loan offers, further solidifying its footprint in the financial marketplace.
