Jimmy Dean
Kamay Ventures, a regional multicompany investment fund, has placed its bets on Argentine startup Sensify, which boasts an innovative solution compatible with all refrigerator and freezer types, driven by AI and Big Data. The amount of the investment has not been disclosed.
“Sensify enables consumer brands to understand what happens with their refrigerated products when they reach the points of sale and also the behavior of their customers,” says Antonio Peña, Partner-Director at Kamay Ventures. He expressed satisfaction with Sensify’s performance and hopes the company will continue to differentiate across various stages of the supply chain.
Eugenio Harraca, co-founder of Sensify, views Kamay Ventures as a strategic investor for their regional fund, not only enabling growth but also representing a valuable alignment with their customer base and profiles. Sensify has just announced the closing of its initial pre-seed round alongside other reputable strategic investors. With the new capital, Sensify, which already collaborates with Grupo Arcor, aims to consolidate its regional expansion and boost the growth of its product by introducing new features.
Currently servicing clients in Mexico, Colombia, Uruguay, Chile, Bolivia, and Argentina, Sensify also has long-term plans to expand into Brazil and strengthen their presence in Mexico. The challenge of sudden interruptions in the cold chain, due to equipment malfunctions or power loss, causes massive merchandise losses for the food and beverage industry. It’s estimated that roughly 30% of the global food supply is wasted due to this issue, leading to significant economic setbacks and affecting food quality.
This predicament, coupled with a passion for technology, inspired brothers Eugenio and Federico Harraca, along with their partner Matías Cottone, to establish Sensify. Their vision was to address, on a large scale, one of the major vulnerabilities faced by food and beverage brands. Sensify has crafted a comprehensive 360° solution encompassing the entire lifecycle of refrigerators and freezers, from the manufacturer through to the final consumer making a purchase at the right temperature.
With commercial agreements in place with leading industry manufacturers, Sensify utilizes diverse hardware devices to gather data. Options range from fixed sensors to vision modules capable of identifying the most sought-after products and brands, gauging consumer sentiment, and measuring purchase intent in each supermarket or store. “We’re aware that energy consumption in the retail cold chain is also a global issue, so we’ve developed an AI-based system that can prompt each refrigerator to adjust its operating mode based on the sales pace throughout the day and hour,” explains co-founder Eugenio Harraca.
Additionally, once an issue is detected, the solutions are activated automatically. The entire technological architecture is designed to monitor more than 1 million refrigerators every day, every 15 minutes. The most utilized functionality by major clients is Commercial Insights, providing valuable data for enhancing real-time marketing campaigns, repositioning cooling equipment within sales points, and understanding which products to sell in each location.
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