Influencer platform Caccao, which connects social networks with the financial market, received a $360,000 investment from DOMO.VC, a Brazilian Venture Capital firm that invests in technology startups, supporting disruptive entrepreneurs.
A SaaS solution that integrates infrastructure between social networks and financial platforms, the company offers tools for influencers and professionals in the financial sector to connect their digital audience with the best financial products and platforms in the country.
Born in São Paulo, Caccao already has a select group of users and is preparing to continue growing in 2025 and change the way Brazilians consume, find and relate to financial products. The money raised in this investment round, will be used to reinforce its technology, product and strengthen the team working in this area, according to a company statement.
“We decided to create a platform that would directly connect social networks with financial products, reducing acquisition costs and scaling financial solutions through influencers” Gustavo Ruiz, founder and CEO of Caccao, told Contxto.
A recent report by Anbima, the Brazilian Association of Financial and Capital Market Entities, noted the existence of more than 500 content creators in this niche, who together have more than 225 million followers interested in investments. “Our mission is to help the public navigate social networks with more clarity and connect with the best financial solutions,” Ruiz said.
A study by ComScore shows that Brazil is one of the countries where people use social networks the most, ranking third globally. Users spend an average of 3 hours and 37 minutes a day, exceeding the world average of 2 hours and 23 minutes on social media.
Technology
They are developing a tool for creators to use directly in their social networks (in profiles, publications, stories, biographies, etc.). This solution allows the audience to quickly find the financial solutions offered by that creator and followers can hire or buy the service directly from the social network screen.
They are also implementing technologies such as centralized traffic management tools, chatbots with artificial intelligence (AI) and structured databases to organize information.
Investors
In addition to DOMO.VC, the round, concluded in October 2024, also included the participation of A2 Capital, led by Alan Chusid, co-founder of Neon Bank, and Spin Pay, which sold to Nubank.
Angel investors include Gustavo Caetano, founder of Sambatech and advisor to companies such as Lojas C&A and Banco ABC; Andre Van Dijk and Robert Van Dijk, former president of Anbima and Principal Group; Diego Fonseca, former COO of Credit Suisse and partner of Jive Mauá; Omar Ajame, initial investor of TC and founder of TEX; Luiz Nunes, founder of Forpus; and Jayme Carvalho, CEO of Superrico and former CIO of Santander. In addition, three Family Offices were also part of the group of investors.
Founders
The founding team includes Gustavo Ruiz (co-founder & Chief Executive Officer), Ana Laura Magalhães (co-founder), and Gustavo Zago (co-founder & Chief Product Officer). The goal for 2025 is to reach the first hundreds of users, making sure to solve a deep problem and offer a solution that improves 10 times the user experience compared to current options in the market.
“Just as cocoa was a symbol of prosperity and wealth, we believe that attention is the currency of our time,” said Ruiz. “Our SaaS platform helps financial influencers monetize their audiences and financial institutions convert leads into real opportunities, reducing costs and amplifying impact.”
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