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The startup offers transparent aligners to help straighten teeth and all without those painful and aesthetically questionable braces.
No doubt the funding is a welcome sight given that the direct to consumer (D2C) startup’s distribution model relies on retailers and physical clinics to work.
The dental startup had previously raised R$20 million (US$4 million) with Kaszek in October of last year.
The fight for a perfect smile?
SouSmile isn’t the only startup from the Latam region taking on crooked teeth with these 3D-printed aligners.
Within its native Brazil it’s facing Smilink, which offers a similar product and bi-monthly consultation service. However, in Smilink’s case, the cost for it varies from customer to customer, depending on the complexity of their case. Meanwhile, SouSmile’s transparent aligner and treatments cost around US$1,000.
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Brace for change
Last week I had to cancel a dentist’s appointment to tighten my own braces. It wasn’t something I did happily as I’m near the end of my treatment (thank goodness!). But in light of the coronavirus outbreak, it was best to stay home.
So while these startups seek to add an innovative angle to orthodontics, they aren’t exempt from having their customers show up in-person to a clinic for follow up. But SouSmile’s and Smilink’s recent investment rounds give them some leeway in that sense.
Moreover, I suspect that any startups that secured funding between January and now have some room to maneuver as a cloud of economic uncertainty looms over all.
Smile and adapt, startups, smile and adapt.
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