Photo: Uncover
Uncover, a prominent Brazilian marketing technology company, has achieved an impressive milestone in its growth by raising R$7.5 million in a seed funding round. The investment, led by ABSeed, a venture capital investment firm specializing in B2B SaaS businesses, also saw the participation of renowned entrepreneur Marcelo Lacerda, CIO of Fbiz and president of Magnopus.
The firm Uncover, a reference in the Martech market, aims to utilize this new funding to expand its teams in product development, sales, and growth further to establish itself in the thriving Brazilian market for Software as a Service (SaaS) focused on Marketing Mix Modeling.
Uncover is a B2B SaaS used by advertisers nationwide to enhance the efficiency and accuracy of the results generated by their media investments. The startup has revolutionized how return on investment (ROI) is measured by automating marketing data integration and employing advanced Marketing Mix Modeling techniques. The company promises to deliver results up to five times faster than the market standard.
What’s most impressive about Uncover is its patented artificial intelligence model that optimizes investments throughout the marketing funnel and forecasts sales with exceptionally high frequency. Furthermore, the platform has successfully adapted to the new privacy standards in a cookieless world, making it an effective response to the imminent decline of last-click attribution models.
CEO and co-founder of Uncover, Daniel Guinezi, takes pride in the company’s achievements:
“We are proud to maintain extremely rapid growth with quality. To date, our customer and personnel turnover remains at zero. We have grown fourfold for the second consecutive year, while our average ticket size increased by 50%, and our operating margin improved by 20%. This proves that the market has finally found a scalable solution for ROI modeling, data integration, and forecasting”.
The company, currently employing 30 people, stands out for its pioneering spirit and bold vision. Daniel Guinezi states:
“There is currently no SaaS in the world that delivers the same value as Uncover, and undoubtedly, internationalization is the next step. In the future, our Software will enable advertisers of all sizes, from small to large, to access the type of predictive modeling previously restricted to large enterprises. It’s a revolution that has already begun outside of Brazil”.
Among the clients who have already adopted Uncover’s solution are renowned companies such as Santander, TikTok, Nubank, Globo, Oi, Kroton, Estácio, and Alpargatas. The platform has proven to be an invaluable resource for these companies by providing them with a competitive advantage through more precise and faster data analysis.
Franco Zanette, a partner at ABSeed, highlights the potential of Uncover:
“The startup has founders with technical skills and a clear vision for the sector, having developed a product capable of revolutionizing the advertising market in Brazil. They already have cases from some of the country’s leading advertisers. Our team is well-acquainted with the digital marketing platform market, which strengthens our support in helping Uncover scale the solution they’ve created”.
