Google for Startups Accelerator Latam announces summer 2020 batch

Contxto – Google for Startups has reviewed the candidates and Google for Startups has spoken! 

Last Tuesday (23), it announced the startups from Latam that will participate in its three-month accelerator. A total of 12 enterprises from Colombia, Mexico, and Argentina will begin the program next Monday (29).

What’s new: It’s the first time the accelerator for Latin America will be carried out completely online (thanks, Covid-19). This entails a few challenges for organizers such as offering networking opportunities at a distance as well as re-adapting content for this format.

Why this accelerator is a big deal: Besides startups putting their names next to Google’s, this program has had many graduates that’ve gone on to make big names for themselves. Examples include fintech Ualá, proptech unicorn Quinto Andar, and edtech Platzi.

Anywho, onto the chosen 12!

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Summer 2020: Google for Startups Accelerator LATAM

ePayco (Colombia)

Medellín-based ePayco offers individuals and businesses alike the opportunity to more easily complete payment transactions. Mobile payments, APIs, invoicing… the list of products it offers is extensive.

Canasta Rosa (Mexico)

This marketplace is all about offering entrepreneurs a place to showcase their products. Unlike other sites, the items hosted on Canasta Rosa are original and often handmade goods. Sweaters, cookies, blouses, handbags—it’s the kind of place that’s easy to get lost in because there’s so much to see. Now if only I had more money to splurge on it…

Cliengo (Argentina)

Argentine Cliengo wants to make the customer acquisition process easier. Through its chatbot and live chat systems, this startup wants to make it simpler for website visitors to have all their questions answered and sales closed. And of course, the cherry on top is that the system gathers all of this data to offer businesses insights through reports.

Collective Academy (Mexico)

Entering the world of tech, entrepreneurship, and venture capital can be daunting. But it doesn’t have to be that way. Through edtech Collective Academy, users partake in a 13-month long master’s program to learn all the pragmatic aspects of launching their own business within the tech industry.

Listopro (Mexico)

HR departments are all too familiar with how cumbersome the recruitment process can be. But that’s where platforms like Listopro’s can make a difference. Job candidates just register for free on the site and apply for a position they’d like to have. From there, the startup will contact the user should they match any of the companies within its portfolio.

Maestrik (Colombia)

Tutoring can make the difference between passing a class but more importantly, allowing a learner to grasp the subject matter. But to find the right guide usually means delving into referrals. So instead, Colombian Maestrik offers a marketplace for students to find the tutor that best fits their needs.

moons (Mexico)

Well, well, well, look who’s back! This startup had previously participated in Y Combinator’s accelerator and now it’s resurfaced with Google for Startups. Undoubtedly, this shows that the startup community is quite taken with moons’ clear dental aligners that kill the need for painful braces to get that perfect smile.

Mudafy (Argentina)

Like moons, Mudafy is another YC grad. But it tenders to a very different market. This proptech wants to facilitate the process of buying or selling a property. Its services include marketing to position the home where potential buyers might see it, as well as brokers to guide users every step of the way.

Oliver Pets (Argentina) 

E-commerce platform Oliver Pets lets pet owners browse through all sorts of goodies for their canine and feline companions. Food, accessories, toys… it even has filters so users can review items based on their pet’s age, size, and breed. It’s the cat’s meow.

Producteca (Argentina) 

Scaling an online business onto multiple online marketplaces isn’t easy. Mainly because it implies keeping tabs of who’s showcasing your products, invoicing, and the overall sales process. To cut through all this noise, Producteca consolidates all of this information onto its platform.

Rebanking (Argentina) 

Fintech Rebanking wants to redo banking. Among its offerings are a credit card, a savings account, as well as a money exchange service. And because it’s part of Transatlántica Compañía Financiera, a financial corporation, it’s overseen by the Central Bank of Argentina. Evidently that gives it some serious backing to sweep up users.

Smart Lending (Mexico) 

The only lending startup of the bunch, this startup specializes in granting mortgages for buying a home. The pre-approval process is all online but more importantly, Smart Lending wants to cut back on the fine print BS that usually comes with traditional mortgaging firms.

Related articles: Tech and startups from Colombia!

-ML