Rappi’s latest venture is a gamble

Contxto – On Monday (6) the Colombian unicorn announced it partnered with major bookies in Colombia like BetPlay, Rivalo, and MegaApuesta.

Turns out, Rappi’s flavor of the week this time around is gambling. Consequently, users in Colombia who are 18 years or older can place their bets or pull out their money with these gambling houses via the Rappi app under the Rappiapuestas feature.

For now, the service is only available for iOS users. However, a browser and Android version will be launched soon.

[wd_hustle id=”InArticleOptin” type=”embedded”/]

Rappi’s bets

To make the experience a more fluid one, Rappiapuestas shall be linked to the startup’s RappiPay service. That way, users can more easily move their money in or out into gambits without having to leave the Rappi app.

Like other parties that have partnered with the Colombian unicorn as of late, bookies’ interest in the startup stems from its large user base. 

“With this new channel, not only do we provide a friendly and familiar experience to users, but we also find an ally to grow within the industry by connecting with current and potential users in one single place,” says Alvaro Mosquera, Country Manager of Rivalo.

The partners also state their team-up will grant a layer of transparency to gambling and deter money-laundering and other illicit activities. And that’s true enough… but gambling is still gambling no matter how you sugar coat it.

Related articles: Tech and startups from Colombia!

-ML

Previous Article
Bitso will educate potential users on the benefits of using cryptocurrencies.

Cryptocurrency startup Bitso officially has over 1 million users

Next Article
Colab raised its first investment in 2012.

Govtech Colab raises US$558,000 with Media Development Investment Fund and Luminate

Scaling a startup or scouting for your next deal?
We help you get there faster.