Keirón, a Chilean healthcare technology company, is expanding its operations to Colombia with its CRM and artificial intelligence platform. Martín Cruz, CEO and co-founder of Keirón, detailed the company’s strategy to enter the Colombian market and address the specific challenges of the country’s healthcare sector.
Keiron’s solution focuses on accompanying the patient throughout their healthcare journey, from appointment confirmation to post-treatment follow-up. Cruz pointed out that the platform integrates with various clinical systems, enabling complete management of the patient experience in both outpatient and inpatient services.
To adapt to the Colombian market, Keiron is developing partnerships with local vendors to enhance its AI features and strengthen omnichannel. The company is also working on integrations with the country’s leading clinical software. Cruz mentioned that Keirón is part of HealthTech, Colombia’s largest healthcare technology ecosystem.
One of the main challenges Keiron anticipates in Colombia is the lack of interoperability between healthcare institutions’ technology systems. To address this, the company has designed its CRM with advanced integration capabilities and flexibility, enabling effective two-way communication between systems.
As for data privacy and security, Cruz emphasized that Keiron complies with all local and international regulations, implementing advanced security measures such as end-to-end encryption and multifactor authentication. The company does not replace clinical software with patient diagnostic and treatment information, but integrates with it.
Keiron plans to differentiate its offering in Colombia by adapting to the particularities of the local healthcare system and the expectations of patients and service providers. This includes an accompaniment service in the implementation and adoption of digital solutions, recognizing the challenges of the digital transition for both patients and healthcare providers.
The company has hired Camila Najar, a Colombian professional with knowledge of the local healthcare system, as Country Manager. This makes it easier to adapt the software to “Colombian Spanish” and understand the specific needs of the market.
Cruz noted that Keiron is leveraging its experience in Chile and Mexico to accelerate its growth in Colombia, applying effective methodologies for technology integration in complex healthcare systems. The company sees Colombia’s Digital Health Bill as a strategic opportunity to contribute to the advancement of digital healthcare transformation in the country.
