Gupy, a Brazilian automated human resources startup, has secured $500 million Brazilian reals (approximately US$92 million). This was in a round led by SoftBank Latin America and Riverwood.

Endeavor Catalyst, Oria Capital and MAYA Capital also participated; they had all previously invested in the startup. It is the largest funding that a human resources technology platform has received in Latin America.

With this new investment, Gupy will seek to expand its customer and user base. It will also develop new solutions for the human resources chain and for professionals who are looking for job opportunities.

The startup currently serves more than 1,500 companies from various sectors. It and has a presence in Mexico, Chile, Uruguay, Argentina, Costa Rica, Paraguay, Colombia, Venezuela and Peru. Last year it achieved 480,000 hires through its automated platform, reducing the time companies spend hiring new staff by up to 70%.

Gupy was founded in 2015 by Marian Dias, Bruna Guimarães, Guilherme Dias and Robson Ventura. They have made their company known for the solutions they offer based on artificial intelligence to automate the assertiveness rate in recruitment and hiring processes of the companies.

Starting by providing the recruiting solution, the Gupy team realized that the human resources sector was lacking technology. For this reason, they launched Gupy Hiring; a product that manages to automate the hiring process and also offers corporate education. To achieve this, Gupy acquired Niduu, a platform that uses micro-learning and gamification to improve employee skills.

Inclusive Hiring

The recruitment tools offered by Gupy have also had a positive effect on employee diversity.

After the first month of using Gupy’s services, the startup’s clients see an average 55% increase in minority hiring. In the fourth month this percentage reaches 72%.

Additionally, Gupy clients see a 128% increase in hires for women, members of the LGBTQIA+ community and people with disabilities.

Gupy plans to include new features soon, such as filters to find the most suitable jobs and learn about the competition for the position for which you are applying.

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