As part of its expansion plan in Mexico, LaHaus announced it will begin operations in Monterrey, Nuevo León, and aims at 200 transactions during its first year in that city.
Nuevo León is an appealing market for LaHaus: it is currently positioned as the Mexican state with the highest amount of residential houses being built in Mexico, with over 20,000 properties under construction.
LaHaus arrived in Mexico in 2019. So far, it has raised $145 million in venture capital and $50 million in debt.
With an investment of $150 million from leading funds like Kaszek and NFX and personalities like billionaire Jeff Bezos and Colombian singer Maluma also, this proptech went from 3 to 10 cities in Latin America.
LaHaus has seen much of its exponential growth in Mexico, where transactions grew almost 10 times from the second quarter of 2020 to the second quarter of 2021. Of its more than 900 employees, 44% are in Mexico.
LaHaus to keep growing in Mexico
The proptech will soon begin operating in the Bajío region, starting with Querétaro, their fourth largest Mexican city. LaHaus expects to achieve 800 transactions in its first year in the city and grow from 40 to 100 direct employees. Other cities on its expansion plan are León, San Luis Potosí and Aguascalientes.
LaHaus expects to reach more than $1 billion in annualized gross sales by the end of the year. Selling more than 500 homes per month, La Haus is well-positioned to become the leader in the housing market in Latin America.
