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AdTech

EU Regulators Challenge Meta’s ‘Consent or Pay’ Model

The European Data Protection Board rules against Meta's divisive user data consent strategy, potentially forcing a major business model adjustment.

April 17, 2024

FinanZero Secures $4M Media-for-Equity Deal with 4Equity

Partnership aims to boost FinanZero's market presence, leveraging 4Equity's advertising network for growth.

March 5, 2024

Primetag Raises €3.5M for Influencer Marketing Analytics Expansion

Funding by Iberis Capital and Indico Capital Partners aims to boost Primetag's global growth and product innovation in influencer marketing.

January 31, 2024

SiloReal, innovative argentine agtech, secures USD $1.5 million investment

In an era where digitalization is redefining industries, SiloReal promises to be a pioneer in transforming the agricultural sector in...

October 11, 2023

Rocket Lab, a Mexican Adtech startup, is expanding to Chile

Rocket Lab, with its visionary approach, adtech expertise, and commitment to innovation, is redefining mobile advertising in Latin America.

October 6, 2023

Brazil’s Magazine Luiza to compete with Amazon and Mercado Libre for ad revenue

Contxto – One Brazilian company is venturing into new territory. Last Thursday (6), Magazine Luiza—a major Brazilian retailer—bought Canaltech (a...

August 10, 2020

Canary leads US$938,000 investment in adtech Mobees

Contxto – Brazilian Mobees is mixing mobility and tech to give drivers an additional source of income. No, not through...

July 17, 2020

Influencer marketing startup, Spark, raises US$1.5 million through Apex Partners

Contxto – Brazilian Spark recently raised R$8 million (~US$1.5 million) in an investment round led by Apex Partners. The marketing...

July 7, 2020

Adtech Chiligum raises US$365,000 with GVAngels and BR Angels

Contxto – Contrary to popular belief, working in marketing doesn’t mean staff is always immersed in a world of sunshine,...

June 29, 2020

Redpoint eventures leads US$2.3 million investment in marketing startup Arena

Contxto – Shove off Facebook, Brazilian startup Arena wants to give e-commerce and media businesses back control of their customers’...

June 17, 2020