After reaching Unicorn status back in 2022, Betterfly has reached one million paid users and is celebrating this milestone by launching a new, fully personalized platform that integrates insurance, wellness benefits, and social impact in a gamified experience, incentivizing and rewarding users for their healthy habits.
This new offering completely redefines how companies and their employees perceive insurance and benefits.
Companies can access a digital system allowing them to protect their teams with personalized insurance, improve habits and personal growth through flexible benefits, connect teams in an entertaining and social way to build community, reward positive actions with exclusive discounts and other incentives, and impact the world through social donations.
According to Tekios, the platform, powered by Artificial Intelligence, allows each user to build their own path.
They can easily subscribe to insurance based on their needs, use wellness benefits that motivate them, and access a multi-level journey with content, challenges, and rewards, helping them become their best selves. Simultaneously, each company will receive unique information about their teams’ interests, preferences, and needs, enabling them to protect, motivate, and inspire their employees like never before.
In 2024, Betterfly is extending its offer beyond traditional life, health, cancer, and pet insurance to include dental coverage and bicycle insurance.
The company has also partnered with Headspace, a leading meditation and mindfulness training app, Fit On, the most valued health and wellness site, and Udemy, a leader in online learning, offering users access to over 200 executive courses.
