Imagen vía: Alberto Gómez, fundador y CEO de Eventsost.
Eventsost, a sustainable management certification system for the events industry, announces its expansion into Mexico.
The platform was founded in 2014 by Alberto Gómez in Madrid, and since then accompanies and advises companies, organizers and decision makers to adopt more sustainable strategies for event production.
With its arrival in Mexico, the goal is to create a community of companies in the MICE (meetings, incentives, conferences and exhibitions) industry, committed to both environmental and social sustainability.
“Mexico is one of the main destinations for festivals and concerts, and is also the fifth key player in Latin America in the congress, corporate and sporting events industry,” explained Alberto Gómez, founder and CEO of Eventsost.
According to data from the company, in the next two years they expect to implement their certification, with the help of their technological tools that allow them to measure their impact and optimize their resources, to more than 40 leading and top-level companies in the industry.
“There is a key opportunity in the implementation of sustainable practices as a competitive differentiator. Sustainability actions can strengthen the leadership of Mexican companies and attract more investment and motivate other countries in the region to adopt similar strategies,” says Gómez.
Events as a source of pollution
Despite the growing concern for sustainability in the entertainment industry, the environmental impact of festivals is still a poorly documented issue in Mexico.
Data from the National Institute of Statistics and Geography (INEGI) reveal that a person generates an average of 854 grams of garbage per day, which in an event with 90,000 attendees could translate into approximately 77 tons of solid waste.
Hence, the company’s solution is to offer certifications for the improvement of sustainability throughout the entire event management cycle; provide specialized consultants to verify responsible practices in festivals and companies; and a technological platform that uses AI to advise and personalize learning for event organizers, while allowing them to see in real time how to reduce their carbon footprint based on planning decisions they make ahead of events.
Attendee transportation, waste production, energy consumption and water impact are some of the main contributors to the carbon footprint and environmental impact of mass events. Among the solutions are transportation logistics plans, use of compostable materials, use of biodiesel or renewable energies; among a wide range of other actions.
“The current success of events is not limited to attendance or visual impact, attendees increasingly value their ability to reduce their environmental footprint on the environment and the community and it becomes a key reason to feel more in order of a brand or musical event. It is key to implement sustainable practices that make it stand out as a competitive differentiator,” emphasized Gómez.
Over 10 years, the platform has certified more than 135 events such as Granca Live Fest 2024 and 40 organizations including hotels, venues, catering, agencies and other actors in the convention, conference and business tourism sector in Europe and Chile, including events of companies such as Google, Siemens, Mastercard, Sony, BBVA, among others.
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