The Chilean startup AgendaPro has just raised a US$3.7 million funding round, which was led by Kayyak Ventures. Funds such as TMT Investments – who invested in PipeDrive – the Chilean fund Fen Ventures, Cathexis Ventures and SCM Advisors also participated in this round. Angel investors such as James Park, founder and CEO of Fitbit, and the founders of Podium also participated.

AgendaPro was incubated by Y Combinator and currently has more than 3,700 clients in Latin America. It is present in Mexico, Colombia, Chile and Argentina, processing more than 1.8 million reservations per month.

With these funds, the startup will seek its expansion in Latin American markets, setting its sights on a main objective: Mexico. It will also expand its range of services, seeking to give access to technology and financial services to more than 1 million SMEs.

AgendaPro focuses on owners and managers of aesthetics, beauty salons, barbershops, clinics, hairdressers and other types of services that involve the administration and management of agendas to grow their businesses.

The Chilean startup offers them a software that connects their companies with the digital world. This prioritizes their digitization so that they can focus on what is most important: serving their customers and growing organically.

Digitization of SMEs on the Rise in Latin America

By having the support of an “online agenda”, these SMEs are having a good response by digitizing their businesses. In addition, the AgendaPro software allows them to process payments by allowing customers to pay both physically and online. The growth of online payments from current AgendaPro customers has grown by at least 25% on a monthly basis.

Until August 2021, the sales of SMEs that have gone digital thanks to this platform increased by up to 4.5%. Sales via e-commerce in the region across all sectors increased by an average of 31.4%. This is according to Mastercard’s “Recovery Insights: Small Business Reset” report, which looked at 19 countries around the world.