Innzpira, a startup that develops psychological profiles using AI, lands in Europe

• Innzpira, a Chilean startup that conducts psychological profiling using AI, has recently closed a €150,000 investment round to expand its operations to Europe.
• The startup’s founder, Chilean psychologist Isaías Sharon Jirikils, moved to Valencia, Spain, in December to open the European operation, which officially started in April.
• Innzpira operates as a holding company for various subsidiaries in coaching (Smart Coach), education (HPI), human resources (HRX), and a matchmaking application (Redarkia), all aimed at helping companies and institutions better understand their workers, clients, and users to improve decision-making.

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Sharon’s life has always been linked to entrepreneurship, having grown up in his family’s puppet factory and naturally inventing businesses during his school years. Despite this background, he chose to study psychology at the University of Santiago, where he became involved in education issues and served as a student leader, eventually becoming an advisor to former Minister of Education Mónica Jiménez.

In 2012, at the age of 27, Sharon was diagnosed with advanced lymphatic cancer. He sold his consulting company and paid off his debts, undergoing a year of chemotherapy. During this process, he founded Smart Coach, a coaching school that has trained over 20,000 professionals in 14 countries.

In 2015, after being given a clean bill of health, Sharon sought to elevate the business and integrate technology, leading to the development of psychometric profiling. He also earned a doctorate in education and technology during this time.

Today, Innzpira operates as a holding company for various subsidiaries in coaching (Smart Coach), education (HPI), human resources (HRX), and a matchmaking application (Redarkia), all aimed at helping companies and institutions better understand their workers, clients, and users to improve decision-making.

The firm has developed a set of psychological algorithms using machine learning, which operate through a software-as-a-service (SaaS) platform with a microservices model. The system works by having workers, clients, or students answer questionnaires, which are then validated and processed by the algorithms to create profiles.

Sharon emphasized that data protection is a top priority for the company, and they apply European standards, working with anonymized data and encrypting information to prevent security breaches.

Innzpira currently operates in 10 markets in the Americas, including Chile, with its headquarters in the United States. After raising €150,000 from angel investors and participating in the Spanish accelerator Startup Olé, Sharon moved to Spain to prepare for the European launch.

The company’s mission is to enter the banking sector, with advanced conversations underway with BBVA and Santander. They are also closing a contract with Telefónica Spain, which will provide access to data from 140,000 people.

Spain will serve as the gateway for Innzpira’s next stage of expansion, with plans to enter Asian markets and operate in 55 countries by 2028. This year, the startup projects conducting between 8 and 10 million profiles for its clients in more than a dozen countries and generating revenues of around $4 million.