Leadsales, the CRM for Whatsapp and conversational platform, recently announced its appointment as the new WhatsApp Solution Partner of Meta for SMEs in Latin America. The announcement was made during the Partner Summit Latam 2025, held in São Paulo, Brazil, an event that brought together the main partners in the region.
According to recent studies conducted by Boston Consulting Group (BCG) in collaboration with Meta, both in Brazil and Mexico, conversational commerce through messaging platforms such as WhatsApp has established itself as a fundamental pillar in modern business operations.
In the case of Mexico, more than 75% of companies have adopted enterprise messaging platforms, driven by consumer preference for fast and personalized interactions.
SMB Solution
This strategic alliance recognizes Leadsales as a key partner in providing advanced solutions for SMEs in Latin America. Meanwhile, the platform continues to strengthen its presence in the market through these types of alliances that demonstrate its commitment to innovation and growth for small and medium-sized businesses in the region.
“Our alliance with Meta drives us to continue innovating and expanding the frontiers of conversational commerce with innovative technology,” said Roberto Peñacastro, CEO of Leadsales.
Leadsales works under an end-to-end model, where ad creation, conversation management and lead management converge in a unified way.
“Conversations are the most agile way for companies to do business with users and potential customers. This alliance represents a unique opportunity for SMEs in the region, considering the popularity of WhatsApp in the region,” explained Rodrigo Toscano, Partner Manager at Meta.
With this recognition, the company pursues the goal of being “the leading global operating system in conversational commerce for the entire customer lifecycle”. While continuing its expansion with other announcements such as the arrival of NVIDIA Inception to the network.
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