So far in 2022, we do not stop seeing technology companies sponsoring sports teams. We saw it with the Colombian startup Platzi, who announced itself as the title sponsor of Club Granada CF for its 2021-2022 season.

Bitso will be on the shirts of Club Tigres, who are originally from Monterrey, Mexico. They will also be on those of the national soccer team of Mexico for one year, which will coincide with the World Cup in Qatar.

The cryptocurrency exchange platform will also launch a collection of NFTs with the Mexican national team, and will use this alliance to promote financial inclusion and the use of cryptocurrencies.

Colombia could not be left behind in this trend. Rappi, the Colombian delivery unicorn, debuts as a sponsor of the Colombian Soccer Team. This makes them the youngest company to do so in all its categories.

The selection is almost an exclusive club that receives sponsorships from brands such as Bancolombia, Movistar, Homecenter, Adidas and Caracol Television. No tech startup had done it before.

This alliance is made towards the World Cup to be held in Qatar next November. It opens a huge door for Rappi to integrate the Colombian Football Federation brand into its platform during matches, announcing itself as the “official team delivery”. The name of the startup will also be on the national team’s jerseys.

This sponsorship is not the first for the Colombian startup. Rappi also recently sponsored a Formula 1 team to promote Turbo Fresh, its sub-10-minute delivery service.

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