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Contxto – Users’ attraction to online classes has been almost as contagious as Covid-19 in recent months. Correspondingly, edtechs that offer content to hone your hard and soft skills have experienced unprecedented growth.
Peruvian startup Netzun is a prime example. It grew 750 percent during the first half of 2020, compared to this same period last year. In addition to strengthening its foothold in its native country, it’s planning to expand into Mexico, Colombia, and Chile “soon.”
Likewise, it wants to launch more specialized content that’s so legit, it comes with a double certification, and thus uber-worthy of stamping onto your CV.
Windfall at edtech Netzun?
Being locked up for so long, users in Peru (and the world over) are turning to e-learning.
In Netzun’s case, the startup reports it has over 270,000 users and more than 30,000 sign up per month to choose among its 120 online courses and motivational talks.
“The classes with the highest levels of demand were digital marketing, [Microsoft] Office, and premium classes,” said Miguel Romero, co-Founder at Netzun.
“We had an average 4.5 million minutes of Peruvians connected [to our platform] since the quarantine began [and] until it ended on June 30,” added Romero.
Minutes per capita
Something worth further analyzing is the average amount of time a user spends on the e-learning platform. 4.5 million minutes divided among 270,000 users leads to approximately 17 minutes per person.
I’ll leave it to you to decide whether that’s a lot or a little.
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In any case, the startup attributes this bonanza to its premium-content program. Moreover, it’s eyeing other markets in the region to scale and even plans to offer content in other languages.
But still, expanding coupled with producing and editing online classes and other media isn’t cheap. So I’ve reached out to the startup to hopefully learn more about how these upcoming ventures will be financed.
Related articles: Tech and startups from Peru!
-ML
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